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Site Ops

ANALYTICS SETUP

This page is for your own implementation reference before launch and indexing.

Before Indexing

  • Add Google Analytics / GA4 script site-wide.
  • Verify Google Search Console ownership.
  • Submit the sitemap once the final URL set is stable.
  • Add a robots.txt rule only if you still need staging protection.

Commercial Prep

  • Replace placeholder affiliate blocks with approved links only.
  • Add affiliate disclosure once links go live.
  • Create event-level conversion tracking for tickets, hotels and flights.